Social Media Specialist:

• Conducted thorough market research to identify trends and target audiences.

• Strategized, planned, and executed all marketing campaigns from concept to completion, ensuring alignment with overall business goals.

• Created and scheduled engaging social media posts across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.

• Monitored and analyzed campaign performance using analytics tools, adjusting strategies to optimize engagement and reach.

• Provided prompt and professional online customer service by responding to messages, comments, and inquiries.

• Reached thousands of Revelstoke locals and visitors monthly.

• Created posts reaching over 1 million plays, and 18,600 engagements.
   

Webshop Management:

• Managed the online store by adding new products, updating existing listings, and ensuring accurate and compelling product descriptions.

• Conducted regular audits of product photos, making necessary updates to maintain visual appeal and consistency.

• Collaborated with the product team to ensure accurate inventory levels and timely restocking.

• Ran advertising for products on Google Adwords, Facebook & Instagram.
   

Weekly Responsibilities:

• Participated in weekly update meetings to review campaign performance and align on strategic goals.

• Planned and executed weekly strategy sessions to develop new marketing initiatives and content ideas.

• Conducted regular product photography and videography sessions to create high-quality visual content for marketing materials.
   

Seasonal Responsibilities (Winter):

• Worked closely with a team of 10 athletes to develop and create dynamic content tailored for the shop’s social media and marketing campaigns.

• Coordinated and managed outdoor and action photography and videography shoots, capturing high-energy and engaging content.

• Integrated athlete-generated content into marketing strategies to enhance brand authenticity and appeal to the target audience.